SRAM'S Rival 10 Speed Gear Shift Lever is built around SRAM's DoubleTap technology and offers a performance advantage that other competition level shifters can't touch.
|Brake Levers/Gear Shifters:||Shimano Ultegra|
Alternative cable routing options allow for both brake and shifter cables to run along either side of the handlebar for optimum rider comfort. SRAM Rival also incorporates the popular reach adjust feature, which SRAM invented, and allows riders to customise their brake and shift levers. Now every rider has a choice on positioning their DoubleTap® levers.
DoubleTap® shifting - this makes changing gears easier and faster, eliminating the cumbersome and awkward engagement associated with two-lever systems. DoubleTap handles up and downshifts in one short, sweeping motion, with minimal effort and maximum comfort no matter where you are on the bars. With short, rapid taps the transport pawl moves the ratchet wheel and up through the shifting range. Downshifting comes via a longer sweep of the lever (in the same inward direction you upshift, but to an ergonomically maximised 15° angle) with the holding pawl and the transport pawl leapfrogging each other quickly and smoothly.
Exact Actuation™: When SRAM launched their road technology from scratch they reapplied their MTB proven SRAM 1:1 actuation ratio (shifter cable travel: derailleur movement) for 10 speed rear shifting. EA helps to simplify/stabilise the uneasy act of balancing rear derailleur hanger design, tight cog spacing and exact cable tension. The result: the easiest index shifting system to set up and it stays that way
ZeroLoss™: Simply means, well, zero loss—when you push on the lever, for an upshift or down shift, the cable is engaged instantly—zero loss of movement. There is no middle ground where you're waiting for the shift to come. Gear changes are instant and precise
Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs. In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
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