New SRAM RED eTap AXS is much more than an evolution. It's a revolution. We created a groupset that's as capable as today's riders and the bikes that they choose.
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Offering more range, a smoother gear progression, and the simplicity of eTap shift logic - you're always in the right gear. AXS allows you to easily personalize the groupset right from your phone and enable your choices while riding. Orbit technology offers next-level chain management for all the places a drop bar bike can go. Add exceptional disc brake performance from our award-winning HRD platform, and it’s true innovation, for true advancement.
CHANGING SHIFT MODES DURING A RIDE - So you want to use an enhanced shift mode (Compensating or Sequential) and switch back to manual shifting mid-ride? You can do that in less than a second (seriously) without ever touching your smart phone.
NO WORRIES RIDING ROUGH ROADS - eTap AXS rear derailleurs all come equipped with Orbit™ fluid dampers on the pulley cage for a quiet ride and outstanding chain security. Here’s the secret to how you service it… do nothing. It never requires any maintenance.
GETTING A PERFECT BRAKE LEVER FIT AND FEEL IS EASY - Hidden under the top of eTap AXS HRD brake hoods is a brake lever Contact Point Adjustment feature.
Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs. In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
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