Designed with clinical precision, this shifter has a fresh look for optimal comfort and performance while maintaining a simple and effective look.
|Brake Levers/Gear Shifters:||SRAM Red|
This stunning model is made from carbon fibre construction to keep weight down without sacrificing on strength or durability. Its ergonomic design delivers all-day comfort for when you want to cruise on the hoods. Furthermore, when it's time to get serious, SRAM's bespoke DoubleTap technology is on hand to produce multiple shifts from one single lever. Combined with ZeroLoss for immediate and crisp shifting, this SRAM Red lever is a performance-ready lever for the cyclist that needs optimal performance.
DoubleTap: DoubleTap makes changing gears easier and faster, eliminating the cumbersome and awkward engagement associated with two-lever systems. DoubleTap handles up and downshifts in one short, sweeping motion, with minimal effort and maximum comfort no matter where you are on the bars. With short, rapid taps you will shift up through the shifting range and downshifting comes via a longer sweep of the lever (in the same inward direction you upshift, but to an ergonomically maximised 15 degrees angle).
ErgoDynamics: Longer brake levers, independent reach adjust for the brake and shift levers, and optimised hood shape give riders of any size comfort and easy access to the controls.
Reach Adjust: Brake lever fit and feel is a personal thing. Riders have individual positioning preferences, as well as unique hand sizes and finger lengths. Reach Adjust makes it easy to adjust your lever for maximum one-finger control for everyone.
Yaw: The front derailleur cage rotates to maintain a consistent angular relationship with the chain. Yaw technology eliminates the need for shifter trim. As a result, shifts feel more direct, more precise, and combined with the new Red crankset and chainrings, delivers an unmatched performance advantage in front shifting.
ZeroLoss: ZeroLoss simply means, well, zero loss—when you push on the lever, for an upshift or down shift, the cable is engaged instantly-zero loss of movement. There is no middle ground where you're waiting for the shift to come. Gear changes are instant and precise.
Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs. In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
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