Back in the early seventies, most cyclists just nailed cleats to the soles of their shoes. Of course that sounds crazy to people today. But it sounded crazy to Dino Signori way back then. Sidi’s Genius road shoe is one of the most popular shoes in the professional peloton and it's worn by folks with names like Rominger, Pontoni, and Luperin. But Signori's aspirations aren't limited to the road circuit. The challenge he’s set for himself and for Sidi is to provide every kind of cyclist with the best shoe for the job it road, off-road, cyclo-cross, or even triathlon. Granted, a lot of people might think trying to be the best at everything is crazy. But then again, a lot of people thought nailing cleats to the soles of their shoes was a good idea.