With a Tokyo inspired design to celebrate the brand's heritage, the NOVABLAST™ Tokyo Running Shoes feature a stylish upper alongside a lightweight and responsive construction for a smooth, well cushioned and energetic running experience.
Featuring FLYTEFOAM Blast™ technology in the midsole, the Asics NOVABLAST™ Running Shoes deliver premium cushioning and a highly responsive ride. Sitting higher than traditional Asics midsoles, with nearly 10mm of additional material, they provide a plush underfoot feel and smooth transition through the gait cycle. Finding the perfect balance between comfort and responsiveness, they cushion your feet through each stride and transfer it into forward-propelling energy for the ultimate running experience.
Soft and lightweight, the upper comfortably wraps your foot for a precision fit and provides structure via woven-in reinforcements. Made from an engineered jacquard mesh that enhances both flexibility and breathability, allowing the shoe to stretch and move with your foot's natural motion while allowing air to circulate and regulate your temperature during long, hot runs.
Finished with an AHARPLUS™ (Asics High Abrasion Rubber) outsole, you can expect superior grip and traction with a long-lasting, durable construction. Strategically placed at high wear areas to increase the lifespan of the shoe and keeping you stable and in control on a variety of running surfaces. Finished with reflective details to make you stand out in low light, the NOVABLAST™ is a great choice for neutral, daily runners looking for a comfortable and bouncy performance shoe.
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. <br><br> In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. <br><br> ASICS' mission is to become the number one brand for the sports enthusiast. To accomplish this, ASICS pledge to continue to make the best product; striving to build upon ASICS' technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. ASICS pledge to bring harmony to the body and soul.
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